Your Moz DA (Domain Authority) is a numerical score out of 100 that corresponds to how well your website ranks on search engines. The higher your domain authority, the more trusted your website is by search engines. The more trust your domain has, the higher it will appear in search results for keywords you are associated with.
If you are a business that is trying to drive sales and enquiries through your website, then having a high Moz Domain Authority is essential. The position that your website ranks at in search results will directly impact how many users click on your website and engage with your business.
The statistics don’t lie – when people are looking for products and services online, the vast majority will never navigate past the first few results they see. People inherently have more trust in a business that appears high in search results.
If you get a higher Moz DA than your competitors website, then your website will appear higher in search results. This means more people landing on your site and a higher percentage of conversions.
How do you get a higher score?
Basically, you need more backlinks. Backlinks are when your website is linked to on another website with high authority – think of it as a vote of confidence in your website.
Getting backlinks is not easy, however, and you need to engage in the hard work of guest posting to get the most consistent results. This is why most people who want to increase their Moz DA engage with a professional digital marketing agency that knows how to get quality backlinks fast.