SEO stands for search engine optimization and revolves around ensuring a website is high up on a search page when a relevant term is typed into the search engine. Basically, it is the process of using key words or phrases to encourage traffic to a website. It can be really important for businesses to get visits to their website through an organic search, which means without having to pay for their page to appear at the top of the search engine page when a relevant word is searched for. SEO is a crucial part of a company’s digital marketing strategy, with changes in technology and the internet happening so regularly, it can be incredibly hard to keep up. As search engine optimization is such a niche process, not many of us know much about it. So keep reading if you are interested in finding out some interesting facts about a guaranteed SEO in Australia.
Fact 1: It’s no secret that the internet is widely used and relied upon by millions of people around the world. But do you have any idea how many searches Google actually gets per second? Every second 63,000 searches are made and this is all day, every day. People search for everything, it is the first port of call when looking to buy something, or find out information. As a result of this, it is so important for your website to rank well on a search engine page. It makes it easier for potential customers to find your website and therefore buy something. No matter how specialized what your offering is, there are thousands of people looking for it every day- so make it easy for them to find you!
Fact 2: With the improvement of technology, specifically phones, it is so easy for everyone to access the internet wherever they are. Gone are the days of needing to be at home on a computer in order to complete an online search. Now, more Google searches take place on mobile devices than on computers. This means that for a business, it is important to ensure that your website formatting works on phones and tablets, as well as on a laptop or computer. If you want to encourage people to view your website, it needs to be mobile friendly. One simple way of ensuring this is by making your website responsive, which means it will change the layout and size depending on the size of the device being used to view it on. This will make the whole viewing experience easier, and more enjoyable for whoever visits.
Fact 3: So, its clear that it is important to rank highly on a search engine, but how can this be done? There are two main options, one is by paying to have your website pushed further to the top, and the second is by implementing an effective SEO strategy. On average, the first page results on Google contain about 1,890 words. This means that longer content on websites ranks better, and it a good idea to give visitors as much information about your product or service as possible. Following on from this, 50% of searches are four words are longer, meaning most people are looking for something specific. To cater to these needs, give visitors to your website all the details they need to know on the topic.
Although SEO can feel complicated, any good marketing team, or outsourced marketing team will be able to guide you and ensure you have en effective strategy. After understanding a bit more about the subject and what users are looking for, you should be able to improve your SEO tactics and rank higher on search engines.